The story of Lost Lake
The Journey Begins
You need an escape from the daily grind. Cinching your boots up you start your hike – just like those you’ve taken a hundred times. But this time it feels different – unlike ever before.
Through the thick secluded woods, where there are no trails – the hours tick by – but with each step you are compelled to journey deeper – to go even further than ever before. Something tells you there’s no turning back this time – because something special awaits.
Just as dusk settles in – and sunlight is fighting its way to you – you see something moving in the distance ahead – a silhouette beckoning to guide you on your escape from captivity.
Your pace quickens. And then it reveals itself – a creature that in your mind – embodies all traits honorable.
Stout. Brave. Powerful. Fearless. It’s an invincible badger.
You follow him without ever questioning why. And with each step, it grows stronger, that feeling you are going somewhere special. Where few have gone before. Forward. Onward.
Then you see it. Dissolving in the mist, vanquishing the mountains embracing it – a place like no other is suddenly revealed. And as you enjoy the waves dancing across its surface, you realize…you’ve arrived.
You’ve found… Lost Lake.
In nature, on the field of play, at a party, or just hanging out with friends after work… wherever you go to escape the demands of daily life there’s always Lost Lake. A bold premium lager with what else – a Badger as its mascot.
Because like a loyal friend, we’re not above you. We’re right beside you.
We’re Lost Lake.